As more of our everyday social and cultural experiences are mediated by electronic products, Anthony Dunne and Fiona Raby argue that designers need to speculate on the cultural impacts of such products and develop ways of exploring how this electronic mediation might enrich (or detract from) people's everyday lives.

Principals of the London-based firm dunne+raby, the partnership explores ways of relocating electronic products beyond a culture of relentless innovation for its own sake, based simply on what is technologically possible and semiologically consumable, to a broader context of critical thinking on their role(s) in daily life.

In the project at left (for Japan Airlines), dunne+raby introduced furniture and experiences for transit lounges within airport systems, focusing on encounters made by people currently inhabiting the space with the physical traces that had been left by passengers from flights that had recently departed. The project thus aimed to extend the presence of individuals in space, enabling 'presence awareness,' while also tangibly contributing to the unfolding expressions of those objects and spaces over time.

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